BBIJM

Abstract

This study aims to examine the effect of digital marketing on increasing MSME 
profits. The method used in this study using a questionnaire. The sample used 
in this study amounted to 35 respondents. The statistical test was carried out 
using PLS-based structural equalization modeling. the validity test uses a 
loading factor, while the reliability test uses Cronbach's alpha value, composite 
reliability and average variance extracted (AVE). All proposed hypotheses are 
supported and significant. The conclusion of this study is the effect of digital 
marketing on increasing MSME profits.